Instagram Launching UPI Payments in India: Shop Directly Through Reels & Posts


 

In a major digital commerce update, Instagram is set to launch UPI-based in-app payments in India, enabling users to shop and pay without leaving the app.


This feature, currently in beta testing, will allow users to purchase products directly from Reels, Stories, and influencer posts using UPI apps like Google Pay, PhonePe, Paytm, and BHIM.



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📱 What Will Change for Users?


Seamless shopping without redirection


Instant UPI payments from within Instagram


Direct-to-cart experience on creator or business posts


Enhanced discoverability for sellers and influencers




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📈 Why It’s Big for India


India is Instagram's second-largest market, with over 330 million users, and UPI is the country’s most popular payment method.


This move supports:


Small businesses selling through Instagram


Creators monetizing their content


Faster checkout using UPI-enabled banks




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🗓️ Rollout Timeline


Instagram is expected to roll out this feature publicly by July 2025, starting with selected influencers and business accounts.



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📣 Official Statement


A Meta India spokesperson said:


> “Our goal is to simplify the digital shopping experience. UPI integration is the next

 step in empowering creators and small sellers.”

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